Mark jj van haaren keygene

It s a Green Gene Revolution: KeyGene's 20th Anniversary. On the 7th of October KeyGene celebrated its 20th anniversary, for their clients and customers, with a festive event in Castle Doorwerth in Doorwerth. The theme of the event was The future of the FFFFFF s : Food, Feed, Fiber, Fuel, Flower and Fun. The focus was on the new path KeyGene has embarked on this year. The host of the event was Dr. Arjen van Tunen, CEO of KeyGene. Three keynote speakers introduced the audience into an interesting view of the future of the world and the role green biotechnology plays in it. First was Rudy Rabbinge, professor in sustainable development and food security at Wageningen University. He started by a push on the button that started the presentation of the recently uncovered DNA sequence of melon. He continued by stating the importance of green biotechnology in providing the growing world population in its food supply. For green biotechnology to live up to its promises, focused collaboration based on excellence is needed. Adjiedj Bakas, trend watcher of the year 2009, showed the audience the importance of storytelling. The green biotechnology sector has to connect to people by showing them the possibilities of green biotechnology. After all, the economy is heavily influenced by the emotional responses of consumers. Mark van Haaren, KeyGene's Vice-President Business Development, showed the audience KeyGene s achievements over the past twenty years and the role it played in the development of enabling technologies. With its new strategy focused on durable and innovative development, KeyGene is ready for the future. KeyGene will play an important role in building a sustainable and profitable future for the 6F crops (Food, Feed, Fiber, Fuel, Flower en Fun), smart phenotyping , bridging the genomes and constructing new genomes that link breeders dreams to modern agricultural requirements. Biotechnology companies won t be able to solve world hunger on their own, but they can play an important role in it. In a House of Commons, five statements were debated on ranging from Biotechnology companies are going to solve the world hunger to GMO-rules have to disappear in Europe. The participants were enthusiastic and driven. The debate was led by Gijs Weenink (CEO Debate Academy, the Netherlands), which was a pleasant mix of dreams and pragmatism, according to the jury. The event ended in the evening with a festive reception and dinner.